SEO St. Petersburg Why Should a Business Optimize Their Website?
Keystone business owners have probably heard of the term “SEO,” but most aren’t really familiar with SEO and all that it entails.
SEO — or search engine optimization — refers to the multi-faceted discipline of altering and optimizing a website or landing page in a manner that maximizes its potential for performance on search engines such as Google and Bing. But what does SEO actually entail? Well, that’s precisely what we’ll explore.
The Basics of SEO
Keystone companies can rise to the top of Google’s search results with the right SEO professional. Contrary to popular belief, optimizing a website is not a one-time project; it’s a continual and ongoing effort.
Continual SEO services are important for two reasons. Firstly, search engines are perpetually changing their search algorithms, so a site’s optimization must be altered to accommodate these changes. Secondly, search engines favor dynamic websites that are frequently growing and evolving. So in order to get and stay on top of the search results, you must continue to post SEO-optimized website content.
Search engine optimization can encompass many different areas of a website, including, but not limited to:
- optimizing the content’s key wording and increasing its appeal to visitors;
- adding meta tags to all pages and posts; and
- Interlinking the various pages and adding an XML sitemap.
These are just a few of the many tasks involved with SEO. Keystone companies can expect to see changes in a few areas, following the optimization process. You can expect to see more website traffic and more targeted traffic, meaning that you’ll see more visitors who are truly interested in whatever it is that you have to offer.
In addition, SEO is intended to increase the amount of time visitors spend on-site, increase the number of pages viewed during each visit and increase the number of returning visitors.
Another goal of your SEO expert is to decrease your website’s bounce rate. A “bounce” is a very brief page view; it occurs when you arrive on a web page and immediately realize that the page isn’t what you were looking for, so you hit the “back” button within a few seconds of the page loading.
It’s important to trust an experienced professional with your SEO. Keystone companies who attempt to optimize a website on their own risk doing it improperly, which can actually do more harm than good. In fact, a poorly optimized website can even be eliminated from Google’s search results! So it’s wise to contact an expert to handle your website’s search engine optimization so you can focus on doing whatever it is that you do best.
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