SEO St. Petersburg Why Should a Business Optimize Their Website?
Pine Island website owners can struggle when it comes to choosing the right keywords. Whether you’re seeking keywords for an entire website or just a single blog post, it’s vital that you choose strong keyword phrases (yes, always phrases; never a single word) as this can have a tremendous impact on your search engine rankings.
What’s the Trick for Choosing Keywords for Strong SEO?
Pine Island webmasters are usually best-served by turning to a professional search engine optimization firm to help choose your primary target keywords. But there are cases when you may need to perform keyword research on your own if you’re seeking phrases for a blog post or a new page of content.
The best keyword phrases are the most logical terms that someone would enter into a search engine if they were searching for your web page, blog post or website. But guessing which phrases are the strongest can be a challenge, especially if you’re new to key wording.
Fortunately, there are many keyword tools available, like Google’s Keyword Planner tool, which provides information on how many times a keyword phrase is searched for each month and the competitiveness of that keyword phrase. The more competitive the keyword phrase, the more challenging it will be to rank well for that term. Typically, the phrases with the highest search volume are the most competitive.
When using keyword research tools like the Google Keyword Planner, you’ll also see the average cost per click (CPC), which refers to a type of advertisement. These contextual ads appear on some websites and on search engine results pages (those “sponsored” results). They are triggered by a keyword on a page of content or the search phrase. Advertisers place bids on each keyword phrase, so if phrase X has a CPC of $5, then the advertiser would pay $5 for a click on an advertisement that’s triggered to appear by phrase X. This CPC data can provide some additional insight into the overall competitiveness and quality of a keyword.
Generally, you want to target keyword phrases with a low or moderate degree of competitiveness, combined with the highest possible search volume. The good thing is that these tools often provide info on related keyword phrases, so you can get ideas for stronger keyword phrases that you would not have otherwise considered.
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