Tampa is an ever-growing hub for Florida businesses, but the World Wide Web has enabled more and more companies to expand their reach to market to prospective customers and clients located across the country and even across the globe.
Search engines like Google and Bing are key for extending your reach and connecting with your target audience. So how can search engine benefit your business and your bottom line? Let us explore!
Search engine optimization experts in Tampa can help give you a competitive edge by working hard to try and help your company to appear higher in the search engine results. Whether you are targeting a local clientele, a national customer base or want to connect with prospective customers or clients across the planet, you can use SEO to achieve your goals. Search Engine Optimization does take time, It will not happen overnight you have to be patient. However Organic SEO stays an will help you achieve the results you would like in the long run.
Consider these important facts about search engines and the importance of SEO as an element in your marketing strategy:
- Google dominates the search engine niche, maintaining just shy of 90 percent of the market share in 2016. This search engine giant sees over 4.4 billion searches per day. The second runner up, Bing, sees approximately 875,000,000 searches every day. Most of Google’s revenues are generated from advertising revenue.
- In 2014, local search engine queries – that is, queries involving a local business – made from mobile devices surpassed the number of local search queries made on desktop devices. In mid-2016, search engines saw around 85 billion local business queries from desktop computers, while mobile devices were responsible for around 115 billion local search engine queries. With figures such as these, it’s clear why SEO is so important for Tampa companies!
- While most search engine results are organic, a portion are paid results (aka sponsored results) which appear from advertisers with programs like Google AdWords. In 2016, just over 5% of search engine traffic originated from paid search results, while 95% came from organic search results, meaning that on-site SEO and content marketing are more important than ever before!
And if you’re still uncertain of whether you really need to spend the money on hiring a SEO expert to oversee your search engine optimization effort, consider this: a mere 2 in 10 searchers ever make their way to page two of the search results! In addition, something like 3% ever go to page 3 and beyond, so getting help from a SEO expert is more important than ever before!
When you opt to hire an expert to oversee search engine optimization or SEO for your website, you will be taking an important first step toward making your company more competitive both locally, nationally and globally.