SEO St. Petersburg Why Should a Business Optimize Their Website?
Search engine optimization or SEO is a common term in the website world, but few actually understand what SEO is all about and how it can help your website and your business to reach a new level of visibility in the search engines? So let’s take a look at what SEO entails and how it can benefit your company or organization.
The Basics: What is SEO?
Carrollwood area companies can use search engine optimization to boost their rankings in the search results, increase website traffic and increase sales and exposure.
SEO involves making revisions to a website that serve to make it more user-friendly and more appealing to visitors. The objectives include:
- increasing the number of pages that a visitor views per visit;
- increasing the length of time spent on each web page;
- increasing the total number of visitors to the website;
- increasing the percentage of visitors that return to the site in the future; and
- increasing the frequency with which the site is updated with fresh, unique content.
Search engines tend to value the attributes that make a site more user-friendly, so by making a site more user-friendly, the SEO experts are also making the website more search engine-friendly.
Another goal is to make the site easier for search engines to crawl. Crawling occurs when a search engine bot visits your website, committing the various pages to “memory” for addition into their index. The pages that are contained within the search engine index are eligible to appear in the search results.
When hiring a company to perform SEO, Carrollwood companies can expect revisions to a number of areas, such as the website structure, content, key wording, Meta tags, sitemaps and more.
Why Do You Need Help from a Company Specializing in SEO?
Carrollwood companies may attempt to improve their website’s search engine rankings on their own, but this often backfires because a poorly-performed attempt at SEO can actually be more harmful than no optimization at all!
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