SEO St. Petersburg Why Should a Business Optimize Their Website?
Northdale area business owners no longer turn to print publications, mailers, phonebooks and other traditional sources when they’re in search of a product or service. Today’s consumers go online, “Googling” whatever it is that they’re seeking. But still, a shocking number of companies have not yet invested in search engine optimization or SEO.
Northdale business owners can enjoy many benefits from hiring a professional to oversee SEO on their company website. SEO allows your business to leverage one of the most popular outlets for finding information in our technology-centered world.
Unfortunately, many companies spend thousands of dollars building a beautiful, high quality website. But then, they fail to property optimize that websites for search engines, so the website falls woefully short of its true potential. In fact, few people will ever see your website if you don’t optimize it for search engines because search traffic still accounts for a vast majority of web traffic (over 90% according to most sources).
But what’s involved in SEO? Northdale business owners should read on to learn about what SEO entails and how this form of optimization will improve your bottom line.
What is Search Optimization? Is it Essential to Perform SEO?
Northdale website owners can leverage SEO as they work toward many different objectives, including:
- increasing sales and leads;
- improving the quality of online leads;
- promoting greater brand awareness;
- increasing website traffic volume; and
- Increasing the length of time spent on-site and the average number of pages viewed per visit.
Many figure that if they’re indexed by search engines, they’ll see traffic. But this isn’t necessarily true because an un-optimized site won’t rank in the first page or two of search results, which is really all that matters. A whopping 80% of users find the result they’re seeking on the first page and only 20% of searchers ever see page two of the search results. A mere 3% ever go beyond page two, so if you’re located on page 27, then you might as well not exist. After all, when is the last time you went beyond the first page or two of search results?
SEO involves many alterations, including changes to key wording, site architecture, Meta tagging, sitemaps, interlinking and much more. Since search engines are always evolving, SEO methods are always evolving too which is why it’s important that you perform optimization efforts on a continual basis. Adding new SEO-friendly content also allows you to keep the site dynamic, which is a significant search engine ranking factor because visitors tend to gravitate toward the websites with the most current content. In fact, each new piece of content serves as yet another entry point into your site, pulling in more traffic and giving your site more visibility on the web.
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