SEO St. Petersburg Why Should a Business Optimize Their Website?
Orient Park Business owners that are ready to elevate their business to the next level may want to consider revamping their business website with a bit of search engine optimization or SEO.
Orient Park Business owners tend to “Google it” whenever they’re seeking information, a product or a service. So does your site appear on page one of the search results for the most relevant search queries? It’s easy to rank for your business name, but few searchers set out with a specific company in mind; they’re more apt to search for a phrase, like “Orient Park dry cleaners” or “Hillsborough County attorneys.”
Quite simply, if your website isn’t ranking for the most relevant terms for your niche, then you’re missing out on lots of potential business. And appearing on page 7 of the search results isn’t going to bring any benefit, especially when you remember that only 2 in 10 search engine users ever go beyond the first page and only 3% go to page 3 or beyond. But that’s where you can benefit from SEO.
Orient Park business owners can see many advantages from hiring a professional to perform SEO on their website, thereby allowing you to make the most of the web in today’s technology-centered world.
But many business owners go astray when it comes to improving their presence online. Some spend thousands of dollars developing custom, high quality websites. But they forget one major component – search engine optimization! So that incredible website gets very little traffic and brings minimal, if any benefit. Remember, according to some sources, search engines account for more than 9 in 10 website visits!
Or worse, the business may attempt SEO on their own, and if there’s one thing that’s worse than no SEO at all, it’s bad SEO. Misguided SEO attempts can do far more harm than good, even causing your website to be unindexed.
What Happens When You Perform SEO?
Orient Park business owners can leverage SEO to achieve a few different goals, including increasing sales volume, increasing the quality and quantity of business leads, generating better brand awareness, increasing the volume of website traffic and increasing the amount of time that your visitors spend on site, while enhancing their overall experience on your site.
SEO is a multi-faceted discipline that entails many different aspects of your website, including:
- keywording;
- site architecture;
- meta tagging;
- sitemaps;
- interlinking;
- And beyond.
Search engines are constantly evolving and changing, so it’s very important to ensure that your SEO is performed on a continuing, long term basis. This will bring the best possible results, improving your bottom line in a big way.
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