SEO St. Petersburg Why Should a Business Optimize Their Website?
Pebble Creek business owners may be in the process of looking for ways to improve their bottom line a task that can be achieved with relative ease using the internet. After all, gone are the days of turning to the phonebook to find a local company and lots of shopping is done online. So if you don’t have a strong online presence, you might as well be invisible to a very large segment of your potential clientele or customer base.
Many erroneously believe in the “build it and they will come” mantra, but the reality is quite different when it comes to the internet because a majority of traffic originates from search engines. So if you’re not appearing prominently in the search engine result pages (or SERPs), then you’re missing out on lots of website traffic. And what’s considered “prominent?” Well, most sources agree that about 80% of searchers find their query on the first page of results. Only about 20% ever make it to the second page and a mere 3% ever see results beyond the second page. So if you’re on page five, then there’s little chance of ever being noticed by the people you’re targeting. That’s where you can benefit from SEO.
Pebble Creek business owners that are considering SEO services may have already invested thousands of dollars in developing a fabulous website only to discover that it’s just not bringing results. But this is when you can turn to an experienced SEO expert to help take your website to the next level with some comprehensive optimization.
What’s Involved in Optimization? Are There Noticeable Benefits of Using SEO?
Pebble Creek business owners can see a significant boost in traffic, sales, brand recognition and leads. You’ll also see an improvement in the quality of leads and the level of engagement on your site. For instance, you’ll typically see not only more website traffic, but also more page viewed per visit, longer visits to your site and more repeat visitors. All of this is involved in search engine optimization, as Google, Bing and other search engines value sites that deliver an engaging experience.
Your SEO-related revisions may also include:
- content optimization and key wording
- alterations to the website architecture
- meta tagging and site mapping
- interlinking and back linking;
- And more.
Search engines are always changing their algorithm formulas and continual SEO efforts will help to keep your website dynamic – another important ranking factor. A one-time round of optimization can certainly bring benefits, but the continual, ongoing efforts tend to be the most effective.
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