Web designer Tampa Boosting SEO Rating of a New Web Design
Tampa natives may attempt to optimize their company site or another website on their own, without help from a professional who specializes in web optimization. Tampa business owners can actually see a major drop off in traffic, sales and overall rank if a website is over optimized or optimized in an improper manner.
In fact, simply optimizing to the wrong degree (i.e. adding too many keywords) can have a far more damaging effect than if you were to leave the content without any sort of optimization at all! Moreover, recommended, beneficial SEO strategies from just a few years ago are now akin to SEO suicide!
This is why it is so essential to trust your website to a professional who can oversee website optimization. Tampa natives may also make the mistake of hiring a company that is not up to date on the latest SEO best practices, so it is important to have a basic understanding of what is recommend and what can cause problems!
A Look at the Most Frequent Mistakes: Web Optimization
Tampa SEO experts are faced with a full-time job of staying on top of all of the latest search engine algorithm changes. Google alone performs anywhere from 3-6 major algorithm updates each year, along with dozens of more minor updates. Each major update serves as a game changer to some degree, so it is essential that you hire someone who knows what they are doing and is committed to staying on top of all the newest best practices.
Some of the most common SEO mistakes include:
- Adding too many keywords to the content, resulting in a high keyword density and/or content that lack reader friendliness;
- Generating artificial incoming links leading to your website and/or creating outbound links to poor quality sites which results in “guilt by association” and an artificial linking penalty;
- Having too many links per page, as the sidebars, header, footer and menu items are all taken into consideration when determining link quantity per page;
- Unintentional keyword stuffing which can occur when you repeat key terms or phrases in the menus, header, footer or sidebar; and
- Failing to use Meta tags on your web pages and blog posts or failing to use alt tags on photos.
- Failing to create rich snippets for your web pages and blog posts. Rich snippets are the blurbs that appear in the search results, so they must be well written!
If you or your web optimization company has made any of these mistakes, it is important that you turn to a professional who can help remedy the damage. It is not as simple as just reverting to a prior version of your website. For example, if you hire someone to generate incoming links leading to your website but they link via low quality websites, causing you to be slapped with a back-linking penalty, you will need to disavow those links.
Repairing the damage from outdated or black hat SEO practices can be a challenge, so turn to an experienced professional to assist with your web optimization project.
Related posts
