Web designer Tampa Boosting SEO Rating of a New Web Design
Tampa business owners may be on the fence considering search engine marketing, but the fact is this: the internet is the marketplace of the future, whether you are targeting locals, nationally or on a global scale.
However, if you are still not totally sold on the idea of investing your advertising dollars into search engine marketing, Tampa executives need only to keep reading to discover how effective this marketing avenue can really be for your venture.
Facts on Search Engine Marketing
Tampa business owners may be familiar with search engine marketing by another name, such as SEM. This variety of online marketing has seen exponential growth in recent years. So let us look at some of these stunning data surrounding marketing using search engines.
- Marketing Sherpa discovered that content marketing – a form of search engine marketing – could result in a 2,000% increase in a website traffic volume.
- Performing searches on search engines is one of the most popular online activities, alongside checking email and interacting on social media websites.
- An incredible 93% of “online experiences” start with a search engine query.
- One study revealed that when you combine multiple search engine marketing strategies, such as pay per click (PPC) ads and organic search engine optimization/content marketing – the two most popular forms of SEM – you can see a 27% increase in profits and a 25% increase in your click rate.
- On a monthly basis, the internet as a whole sees over 1.2 trillion searches! Therefore, for a company that leverages search engine marketing, that is 1.2 trillion marketing opportunities!
- Search engines remain the number one option for driving traffic to a website, outperforming social media platforms like Facebook and Twitter by over 300%.
With these surprising facts and stats, search engine marketing should be a number one priority on your agenda for 2017 and beyond, including PPC ads, and content marketing, particularly when combined with traditional search engine optimization on your website.
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