Web designer Tampa Boosting SEO Rating of a New Web Design
Tampa business owners who are ready to elevate their web presence to the next level may opt to hire a website optimization and search engine optimization (SEO) expert to help improve their website both from a user experience (UX) perspective and from a SEO perspective. In many ways, UX and SEO are interlinked since search engines are used by people, after all!
Nevertheless, each niche is unique so how do these optimization experts know precisely how to optimize a site in a way that will be successful with a particular type of audience or demographic? Well, that is exactly where analytics can be helpful
How Do You Use Analytics for Website Optimization?
Tampa optimization experts can leverage website analytics and general keyword data to help craft a more user-friendly and search engine-friendly website. This can ultimately serve to boost your traffic volume, improve your search engine performance, improve the average number of pages viewed per visit and boost the average time spent on site per visitor. All of this can spell greater brand recognition, more sales and greater profits.
So what are website analytics and how are they important? Well, Google and a number of other analytics providers have the ability to gather information about the traffic on your website, including:The geographical location of your website’s visitors, determined by IP address
- The type of device visitors are using to view your website
- The web browser visitors use to view your website
- The search engine query that a visitor used to arrive at your website
- The amount of time spent on your website and the number of pages viewed
- The visitor’s “path” through a site, with data on what pages they visited and in what order
- What incoming links brought visitors to your website
- What on-site links visitors clicked
- What page they were viewing when they left your site
All of these analytics and stats provide you with information on your current audience’s demographics. You can use this information optimize your website in a way that shifts your appeal to a different demographic or to target your current audience more effectively.
With the internet turning into such a competitive atmosphere for all niches of commerce and business, it is vital that you have a dominant presence in your niche, with a website that is well-optimized and user friendly. That is precisely where one of our Tampa website optimization experts can assist.
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