SEO Company Brooksville Tips for Avoiding Shady SEO Providers
Brooksville business owners are increasingly turning to search engine marketing experts to pull in more traffic and sales via the internet. However, search engine marketing or SEM can quickly evolve into a bottomless money pit for inexperienced individuals who attempt to oversee a SEM campaign on their own. For this reason, it is vital that you hire a professional, as this will help to ensure that you get great results.
So what does a search engine marketing campaign entail and what can you expect from seeking out this type of marketing. That is exactly what we will explore in today’s article.
What is involved in Search Engine Marketing?
Brooksville companies can pursue a few different options in terms of search engine marketing efforts. At its core, all SEM campaigns share one common trait: they utilize search engines to generate website traffic, gain online exposure and drive sales.
SEM can take on a number of different forms, including, but not limited to:
- PPC Ads – Pay per click marketing is a great option for everyone from startups with a tight budget to massive multi-million dollar corporations with a significant budget. You can spend as little as $5.00 per day with this type of ad campaign, making PPC a popular option. Your ad will show up on the search engine results pages as a “sponsored result.” (These sponsored results are typically text-based ads, but PPC ads are also published on websites, where you can post banner ads, video ads and even interactive ads.) Sponsored ads appear on various locations of the search engine result pages, including at the very top of the page where they are displayed above the organic results. In short, these ads allow you to buy a page one presence and you are only charged once someone clicks your ad, taking them to your landing page or website.
- CPM Ads – While majorities of search engine marketing ads are PPC ads, a small number are CPM ads. CPM stands for cost per thousand, with “M” indicating 1,000. So rather than paying by the click, you pay by the ad view, which is ideal for those who need exposure.
- Content Marketing – Content marketing is a unique niche; one that bloggers discovered by chance during the early days of the web. It entails constructing well-written, highly targeted content that ranks well in the search results. The goal is to get onto page one of the search results, as a mere 2 in 10 searchers ever go beyond the first page of results.
These are just some of the many options you may consider when pursuing a search engine marketing campaign
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